Turf Care Property Maintenance

The challenge

Turf Care Property Maintenance looks after lawns in Windsor and the surrounding Essex County towns, and its business is built around season-long programs. A site that simply listed services would miss the point.

The real job was to sell the flagship annual plan and the careful, step-by-step routine behind it: what each visit does, what the whole season costs and how a property owner can get a price for their own yard.

Our approach

We put the flagship program's price in plain sight. Every treatment in the season is listed, starting with crabgrass prevention and fertilizer in spring and ending with a late autumn feed, together with the starting cost and an option to split payment into instalments.

The palette is layered greens, and the photos show neatly striped lawns from the company's own customers. Crabgrass gets its own panel on a dark textured background, so the weed stands out as the enemy. Our team also built sections for broadleaf weeds, insects, overseeding and dethatching, a promotion for a related sprinkler company and a custom quote form that the header button opens. Small screens get the same care: the towns served, listed under the hero, fold onto extra lines rather than being clipped, and the header keeps its quote link at all sizes.

The results

Property owners can see what a full season of care involves and what it costs before they make contact. At launch the site featured a customer review praising the heads-up emails sent before each treatment, the plan's list of applications and two ways to get started: request a custom quote or phone the team.