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14 case studies with client-reported numbers, plus 90 website projects.
Open the case indexWhat we have learned running websites, SEO and ads for real businesses: the numbers, the tests that failed and the parts we would do differently.
They chose the product and then left. Most of that is recoverable, and the fixes are unglamorous: a cost shown one screen earlier, a password not demanded, three fields deleted.
If you serve customers within driving distance, almost all of your search opportunity is local. What the map pack actually…
Traffic is arriving and the enquiry form stays quiet. The cause is almost never a need for more visitors —…
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