Everything people ask before they sign.

Week one is a teardown of what you already have, across every channel we would touch. It ends with a written thesis showing the arithmetic — target CAC, payback window, contribution per order — and a go or no-go. If the maths does not hold we say so before anything is signed.

One pod of four to six named people who own your account end to end. The person who designs the template attends the same fortnightly review as the person bidding on it. No account-manager relay, and the people in the pitch are the people doing the work.

A 45-minute review every fortnight with the agenda published the day before, plus a shared Slack channel for everything between. Monthly you get a written narrative — what we tested, what moved, what happens next. No 40-slide screenshot decks.

Analytics and ad account access, and one person who can make a decision without convening a committee. That third thing is the bottleneck far more often than the first two.

Usually three to five weeks out. We run a fixed number of pods and do not oversubscribe them — that is the main reason retention looks the way it does.

Yes, about a quarter of our work is. We will tell you honestly where the seams are likely to cause problems, and we will not quietly take over a relationship we did not build.

Fixed scope, quoted once. Fifty per cent on kickoff, fifty on handover. No hourly creep and no change-request theatre — if the scope genuinely changes we requote in writing before anything proceeds.

A 90-day sprint to start, then month to month with thirty days' notice. Ninety days is the shortest window in which a retainer reads honestly; anything shorter and you are judging noise.

No. Media runs on your own accounts and you pay the platforms directly at cost. A percentage model rewards us for increasing your budget rather than improving its efficiency, which is the wrong incentive to build a relationship on.

Retainers start at $2,400 a month for a single channel; project work starts at $2,600 for a landing page. Below those numbers we would be taking your money without being able to do the job properly.

Thirty days' notice after the initial sprint. Handover documentation, credentials transfer and a final written report are included rather than charged for. We would rather you leave able to continue without us.

No. Those are billed to you directly, in your name, at cost. We do not resell hosting and we take no rebates from any platform or vendor.

A landing page runs two to three weeks. A twelve-page marketing site is six to eight weeks from kickoff to handover. A full design system is ten to twelve. The schedule is published in week one and we have missed two launch dates in eleven years.

Either. About half our design work is handed to an in-house team with a documented component library; the other half we build ourselves. Design is priced the same way regardless; the build is quoted separately.

Yes. Figma files, tokens and documentation transfer to your workspace at handover, with no licence attached and no fee to keep them.

On anything above landing-page scope. Prototypes go in front of five to eight people matching your buyer profile, and the recordings come to you unedited alongside the changes we recommend — including the ones that show our ideas failing.

Most clients do. We work inside your existing brand and extend it into an interface system — type scale, spacing, states, components — which is usually the part a brand guideline is missing.

For most marketing sites it is the honest answer. Your team can edit it without a developer, the ecosystem is enormous, and a well-built Elementor site is indistinguishable from a custom theme in speed. We build custom when page count, routing or integrations make a builder the constraint — about one project in twenty.

Badly built Elementor is slow. Ours run under a second on median LCP. The difference is discipline: flexbox containers rather than nested sections, global styles rather than per-widget overrides, a hard plugin budget, and no widget doing a job twelve lines of CSS does better.

Yes, and we inherit plenty of them. Bricks if your team ships templates daily, Gutenberg block themes where editorial control matters most, Divi and Oxygen usually on sites we have taken over. We will tell you whether migrating is worth the cost or whether we should work with what exists.

That is the point of the platform. Locked templates so layouts cannot break, global colours and fonts so the brand holds, a written editing guide and a live training session. Most clients publish their own pages inside the first week.

About one project in seven. A five-page clinic with no in-house developer, a multi-location business needing per-site editing, or a two-week deadline — those are genuinely better served by a hosted platform, and we say so before you sign rather than after.

Technical wins land in weeks. Meaningful ranking growth typically shows at months three to five and compounds from there. We set traffic and revenue forecasts up front so progress is judged against a number rather than a feeling — including a written stop-loss if it underperforms.

No. Digital PR, data studies and earned coverage only. Bought links are a liability you inherit and we are not willing to hand one to a client we intend to keep.

Either. We commission and edit, or we brief your team and review. Programmes where the client's own experts write tend to outperform, provided somebody owns the calendar.

The redirect map exists before the staging site does. We have run 4,200-URL replatforms with no measurable traffic loss, and we plan for a short dip anyway so nobody is surprised by one.

No, and anyone who does is either guessing or selling you terms nobody searches for. We forecast ranges, publish the assumptions behind them, and report against those.

Around $5,000 a month combined. Below that, management fees eat the efficiency gain and you are better off running it yourself — we will say so and point you at what to read.

You do, always. Campaigns run inside your Google Ads and Meta business accounts, billed to your card. We are granted access and it is revoked the day an engagement ends.

One live dashboard tracking spend, revenue and pipeline by channel, plus a monthly written narrative. Everything is reconciled against your own reporting, not against the platform's.

Geo holdouts on accounts large enough to support them, and conversion-lift tests where they are not. It has cost us reported ROAS on more than one account and it is still the right way to measure.

Twelve on the entry tier, sixty on the testing engine, unlimited on the scale programme. Volume is the lever on paid social, so it is what those tiers actually buy you.

You do, from the first commit. Repositories live in your organisation, not ours. Every plugin and theme we build ships with a perpetual licence and nothing phones home.

Full exports of everything we hold, a documented handover, and our access revoked within five working days. It is included in the engagement rather than billed as an exit fee.

Yes, and before the first call if you would prefer. We also work under client NDAs that prevent us publishing a case study — those engagements are counted in our totals but not shown on the site.

A DPA is available and signed as standard for EU clients. Analytics and tracking are configured for consent from the start rather than retrofitted, and EU data stays in EU regions where a client requires it.