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13 case studies, with numbers reconciled against each client's own reporting.
Open the case indexFounded in Portland in 2015, now in two cities and eight disciplines — structured as pods rather than departments, so nobody can point at another vendor when a figure moves the wrong way.
The agency
Founded in 2015, WeDominators runs on pods rather than queues — four to six people who own your account end to end. No account-manager relay races, no juniors learning on your budget. The people in the pitch are the people doing the work.
We stayed integrated on purpose. Splitting design, build and media across three vendors is how a conversion problem becomes an argument about attribution. One team removes the argument, and removes the excuse.
How we work
Most of these cost us money in the short term. All of them are why the retention figure above is what it is.
Four to six people own your account end to end — the designer who drew the template sits in the same review as the buyer bidding on it. No account-manager relay, no handoff between agencies.
Week one produces a thesis with the arithmetic shown: target CAC, payback window, contribution per order. If the maths does not hold we say so before you sign, not at month four.
Repositories in your organisation, ad accounts under your business manager, perpetual licences on every plugin and design file. Nothing expires when the engagement does.
No percentage of spend, ever. Media runs on your own accounts and you pay the platforms directly. A percentage model rewards a bigger budget, not a better one.
Every case study on this site has a section documenting the changes we shipped and then reversed. A record that only contains wins is marketing, not evidence.
Roughly one enquiry in three gets a written reason why we are not the right answer — wrong stage, wrong platform, or a budget the maths will not support. Usually with a referral attached.
The people
Eight of the thirty-eight. The rest are on the case studies, whether or not their names are.
Runs the shape of engagements and the conversations nobody enjoys.
Twelve years of pages that get argued about in board meetings.
Owns the performance budget and defends it in code review.
Log files, cluster models, and a low tolerance for content volume.
Runs accounts on contribution margin and holdout tests.
Eighty builds, and a written opinion on every page builder.
Reads twelve months of basket data before touching a template.
Wires the tracking layer so the numbers survive scrutiny.
Eleven years
Not a growth story. A list of the structural decisions that changed how the work actually runs.
Two people, one WordPress client, and a spare room above a bike shop.
Our first full-time media buyer joined, and we stopped referring paid work out.
Four people, mostly to serve European clients in their own timezone and language.
After a year of arguing with attribution reports, we made it non-negotiable on every build.
And the plugin audit becomes a fixed step in every proposal.
The structural change clients notice most. Nobody has asked us to reverse it.
$284M of client revenue influenced, and still no percentage-of-spend billing.
Where we are
Portland and Amsterdam overlap by four hours a day, which is when the fortnightly reviews happen.
Studio 4, 218 NW Flanders. The original room, four moves later. Most design and engineering sits here.
Get directionsHerengracht 120. Opened 2019 for European clients who would rather not wait nine hours for a reply.
Get directionsFour to six people per pod, no timesheets, and a written rule that nobody presents work they did not do.
See open rolesReviews
Having design, development and media in one standup killed about six hours of coordination a week. That alone paid for the difference in fee.
They turned down our first brief and told us why in writing. We came back nine months later with a better one and they were right about all of it.
The people in the pitch were the people on the calls for eighteen months. I have never had that from an agency of this size.
They published a case study about us that included the month things went backwards. That is why I send them referrals.
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