RGC Greenhouse Construction

The challenge

The company began a quarter of a century ago with little more than a few tools and a lunch box, building greenhouses. It has since grown into six divisions, covering doors, footings, excavation, retrofit work, steel buildings and greenhouses.

All of that had to live on one homepage. Every division needed its own clear space, yet the page could not turn into a crowded listing, and visitors still had to see that each trade belongs to the same business.

Our approach

We gave every division a brand mark in its own colour, such as red for greenhouses, green for steel buildings and yellow for excavation. Repeating that strip at the top, across the tiles and again at the bottom means visitors pick up the structure without being told.

Slanted panel edges run through the sections like the pitch of a greenhouse roof. A navy wash over the project photos ties very different trades together, and the anniversary mark is part of the logo.

Our team built the division tiles, each leading to more information, placed the founding brothers' story beside a photo of the full staff, and added rotating testimonials, the first from a produce grower who praises many years of projects together. On a phone the tiles drop to a single column with each wordmark readable over a darkened image, and the footer hours remain a proper table.

The results

From one homepage, visitors can now reach any division and understand how the pieces fit together. Every division had a working route on day one. Weekday hours and the Leamington location are posted, and a gallery button opens a record of the company's completed builds.