Parkway Family Dental

The challenge

Parkway Family Dental is a family practice in Windsor. Plenty of people feel uneasy about seeing a dentist, so the clinic wanted newcomers to put faces to names before they ever sat in the chair.

Visitors also arrive with different starting points. Some already know they want implants or care for their children, while others only know that something hurts or that they dread appointments. The site had to guide both kinds of visitor to the right place without confusion.

Our approach

On desktop, the first thing a visitor sees is the whole staff photographed together inside the clinic. From there, two routes lead into the site. Icon cards sort care by discipline, covering restorative, prosthodontic, implant and children's dentistry, while a second set of blocks starts from the problem, such as a painful tooth, gaps from missing teeth, gum disease or fear of the dentist.

We paired clinical white with bands of blue gradient and gave dentists and support staff the same black and white portrait treatment, so the team looks like one practice. Our build adds a free whitening offer tied to a complete exam, service cards focused on Windsor for treatments such as clear aligners and veneers, a first-visit FAQ and a contact form where patients pick how they would like a reply. On phones, photo tiles and form fields stack in one column.

The results

Before booking, new patients can now see who will treat them, find care by service or by symptom and read what happens at a first appointment. The whitening offer was live from launch, opening hours are listed for each day in the footer and the form asks each patient how they prefer to hear back.