Madison Medical

The challenge

Many customers of this supply business are not browsing for the first time. They come back each month for the same equipment and consumables, and they need to pay an account or find a form quickly.

Madison Medical still had to win new customers too. The homepage needed to establish it as a leading supply store in Tulsa and point out its preferred provider status for a health system's employees, while giving regular patients short routes to billing, paperwork and resupply for items such as CPAP and diabetes products.

Our approach

Repeat visits shaped the header. Pins for the three stores run along the top, bill payment has a prominent button in the menu, and there are separate dropdowns for existing patients and for forms. Down in the footer, a column of shortcuts leads straight to resupply for wound care, ostomy, glucose testing and CPAP items.

A clinical blue scheme frames a curved hero over a staff photo. Round icon tiles in a matching style keep the main product groups, like respiratory and diabetic care, apart from spotlighted items such as oxygen and glucose monitors.

Our build added the product group sections, a feature promoting the payment portal with its automatic payment and paperless options, downloadable intake and equipment care forms, a live feed of public reviews and a strip of partner logos. Phone visitors keep the payment button pinned above everything else, while the round icons line up in a single column.

The results

From launch day, returning patients could settle their accounts and reorder supplies online. The store pages, payment portal, forms library and review feed were all ready at the same time, and newcomers can browse product groups and read what other customers say in one place.