313 Driving School

The challenge

Before this project the school had no website working for it, and every enquiry about lessons in Derby arrived as a social media message.

The brief was focused: a homepage whose main task is getting a visitor to book. Around that, the school needed clear prices for manual and automatic tuition and the practical material they look up while preparing for the test. Many of them are teenagers who tend to book on a phone.

Our approach

A real photo taken inside a car carries a confidence message on the homepage, and one booking button does the heavy lifting. Manual and automatic tuition each have a matching pricing section with the same trio of course levels, from a first introduction to full road readiness. Extra pages help learners check whether their area is covered, revise road signs and test questions, and celebrate students who passed, while a franchise page recruits instructors.

Red, black and white come from the school's winged logo, with slanted red bands carrying calls to action and a soft quilted texture on pale panels.

We built an enquiry form next to a map of the Derby coverage area, connected a Google reviews widget, and set up the gallery so every student who passes appears on a branded card. Phone users see a different opening slide with a wide booking button, and the list of benefits collapses into one easy column.

The results

Enquiries no longer depend on social messages. Learners can weigh up manual against automatic courses, read Google reviews and book directly. At launch the site also showed headline figures on students trained and pass rates, a simple path for getting started, an FAQ on practical test checks, and opening hours through the week and Saturday.