Moon Night Media

The challenge

Moon Night Media developed its grading style on actual wedding shoots, and wanted to sell that look as ready-made LUTs and presets.

The buyers are filmmakers and photographers, and they tend to doubt a filter until they see it work on real footage. The shop therefore needed to prove the quality of each grade, keep the images looking true on every screen, and still behave like a straightforward store where people can pick a collection and download it right away.

Our approach

We began with the story behind the brand and a set of category tiles, such as wedding presets and coastal sunset LUTs, and only then opened the catalog. Proof arrives further down in a comparison panel that sets an untouched RAW image beside the same shot after grading.

The store design stays white and understated. Color comes almost entirely from the coastal photos. Products are laid out in a plain grid.

Our team set up the collections as digital products, added a short step-by-step strip explaining how buyers use them, built an FAQ accordion and created a free sample pack that visitors receive in exchange for their email address. A phone shows a single collection at a time. Comparison panels widen to the full screen, keeping the grade large enough to judge.

The results

Every collection went on sale as an instant download. Logos from well-known client brands sit above the comparison section, and the testimonials show a strong average rating. Filmmakers can now browse by style, see proof of the grade, try a free sample and buy, all within one shop that keeps attention on the images.