Pinnacle Pressure Washing

The challenge

Pinnacle Pressure Washing makes a bold promise: across Metro Detroit, no rival in its trade earns better ratings. Homeowners across the surrounding counties see claims like that all the time, and they only believe the ones backed by evidence.

The site had to earn that belief with services, a visible process, trust signals and photos of finished homes. It also needed to push beyond a vague enquiry, so interested visitors would leave having asked for a quote on a day that suits them.

Our approach

We built the page as a statement followed by its proof. First come the core cleaning services for house exteriors, roofs, driveways and windows, then home and business work side by side. A step-by-step process follows, from the first look at the property to the final check, and a slider comparing homes before and after cleaning closes the argument.

Stacked blues fill the design, and each process step is marked with a numbered water drop. A dark band lines up the trust points in one row: licensing and insurance, years in business, a satisfaction guarantee and a perfect Google score.

The contact form acts as a booking tool. Along with name, phone and email, visitors pick the service from a dropdown and choose a preferred date, then ask for a free quote. The slider moves with arrows, so each comparison fills a phone screen edge to edge.

The results

Everything was working at launch, from the county tags for the service area to the process steps, trust band and scheduling form. Visitors can now name a date for their free quote rather than sending an open-ended message, and the evidence sits right alongside the headline claim.