Security Liability

The challenge

Security Liability offers expert analysis when something goes wrong with security at a bar, nightclub, concert or other event. Its founder also runs a separate expert practice in a related field, so this brand needed a look and voice that stood completely on its own.

Visitors to the website had to understand quickly what kinds of review are available, how an engagement moves from first look to testimony, and how to send a request.

Our approach

We took the colour scheme from security uniforms: black with high-visibility yellow, topped by a crest shaped like a badge. Dark overlays sit on top of neon club photography, which makes the pages feel like the places where incidents happen, and an image of a guard stands next to the request form.

The practice is laid out in levels of involvement, from investigation and analysis through written reports and depositions to testimony in court. Service cards then cover incidents at clubs and bars, safety audits for live music, risk reviews for events, consulting for venues and policy review.

The request form uses a dropdown that arrives with the chosen service already selected. On a phone the levels line up one after another, nothing trimmed from their lists, and a tap on the banner's number opens the dialler.

The results

Visitors can now see the full scope of the practice, pick a service and send a request. Teaser case studies on managing crowds and keeping concerts safe, a line of figures showing experience, and safety articles on the blog gave the new brand credibility from its first day online.