Validate

The challenge

Validate produces films, music and sound design for large entertainment attractions, and many of its clients are better known than the studio itself. That makes the work its strongest selling point.

The portfolio site had to step back and let the footage lead. Visitors needed to reach real projects almost immediately, see which brands the studio has worked with, and understand the range of services without heavy blocks of copy getting in the way of the images.

Our approach

We kept the introduction to one short line and moved straight into a grid of projects, each led by a still frame rather than a description. A small client label sits above every project title.

Almost everything is black, lettering is fine and white, and the showreel is framed by a view of a lake from above. Nothing else on the page competes for attention, so the brightest colors come from the projects.

Beneath the grid our team added a numbered list of the studio's services, covering sound design and original music, brand films, immersive experiences and commercial campaigns, followed by a wall of client logos and a player for the featured campaign. As the grid narrows on phones, the stills keep their wide, cinematic framing, so each one still looks like film.

The results

Validate now has a portfolio where visitors see finished work before any sales copy. A clear path leads to the full list of case studies, the footer welcomes new enquiries, and a campaign for one of the studio's best-known clients is pinned as the featured project.