Geddit

The challenge

Geddit brings brands and players together through games with real prizes, all inside a mobile app. For a product like this, the main job of the site is not a long feature tour. Success is measured in installs, and the app lives on three separate stores.

Several audiences needed a way in as well. Players, businesses and journalists each look for something different, and none of those side routes could pull attention away from the download.

Our approach

Buttons for Google Play, the App Store and the Huawei store sit directly beneath the animated headline, and the ask returns as official badges under a phone gallery and again in the footer. Between those points, one button leads businesses to their portal while a teaser tells players that their own portal is on the way.

Geddit's own colours, a gradient from magenta into blue, glow against deep space black. The menu floats inside a frosted, pill-shaped bar wrapped around the logo, and the contact area glows over a world map dotted with pins. Our WordPress work included a typing effect that writes out each headline letter by letter, a video reel embedded in the platforms card, a gallery of three phones showing AR avatar screens and a contact form with a country flag picker for phone numbers. On small screens the store buttons stack into a single column.

The results

A visitor can reach an app store from the top, middle or bottom of the page, whenever they decide to install. At launch the site also featured a row of recent company news, a newsletter signup card, plus links in the footer to competitions and locations, giving players, brands and the press their own starting points on one page.