Anew Music

The challenge

A music events brand depends on people turning up. Anew Music wanted its audience to go from curious to committed without being sent elsewhere: play the newest record, check what is on next and reserve an event, all on one scrolling page.

That meant several jobs competing for the same space. Audio had to feel instant, dates had to be easy to scan for someone already travelling to a gig, and the whole thing needed the energy of a night out rather than the calm of a brochure.

Our approach

Our first decision was about order, and sound gets priority over text. Near the top, visitors find buttons for Deezer, Spotify, Amazon Music and SoundCloud, along with badges for the Apple and Android app stores.

The styling takes its mood from a dark club. Backgrounds are close to black, the photos carry pink and blue stage light, and slanted bands of moving text divide one section from the next.

Playlists are embedded with every song visible, and each upcoming event gets a card with its own booking button. Further down, fans can browse pictures from past parties, read rotating testimonials or send a message through a form next to a map. On a small screen the date leads every event card, and the play controls are big enough for a thumb.

The results

Anew Music now has one home for listening, planning and booking. As soon as the page was public, fans could play the featured playlists, pick from the listed shows and join the mailing list. The dark, neon styling gives the page the same feel as the nights it promotes, so the brand looks consistent from first play to final booking.