Liquor Liability

The challenge

Liquor Liability is the dram shop brand within a group of expert witness sites. The people visiting are lawyers holding a specific case, and they have little interest in a company backstory.

The experts asked for something closer to a service directory. A lawyer should be able to line up the facts of a case with a narrow service, such as analysis of blood alcohol evidence, and understand how hourly engagements work before deciding to call.

Our approach

The offer is layered in three tiers. An icon grid gives the reasons attorneys retain this team, a sliding row of service cards comes next with a details button on each, and a tabbed area separates testimony on overserving guests from testimony on negligent venues.

We chose electric blue and white, with vivid cocktail and nightlife photography instead of the usual dark wood and gavels. The hero carousel sets a text panel between two bar scenes. Pricing tables for each kind of engagement, whether testimony, consulting or education, sit alongside specialist profile cards, a masonry grid of photos showing risky drinking situations and a form for requesting a case review next to a panel about the experts, all built on WordPress. On mobile, the hero shrinks to one rounded image card, the long page runs in a single column and the booking button stays in the blue header.

The results

Lawyers can browse the full dram shop offer, understand the engagement options and ask for a case review before any phone call. Footer links point to the group's related expert brands, which places Liquor Liability as the alcohol liability specialist within that wider family.