TE Fitness

The challenge

The coach behind TE Fitness won a professional football championship and later led bootcamps on television. That background is the brand's biggest asset, and the new site needed to turn it into paying customers.

Three very different buyers arrive at the same time. Some want private sessions, some want a plan they can follow through an app, and some are film or TV productions preparing an actor for a physical role. Each needed to find its own offer fast, without the page turning into a confusing wall of options.

Our approach

A band of tiles opens the page, one per type of service, so every visitor chooses a lane right away. Further down, individual training plans do most of the selling. Each plan card states its price and how long app access lasts.

The palette is black, white and grey with red highlights, and every section features the coach himself in action with a skipping rope, heavy chains or dumbbells. His TV and stunt work opens the About block.

Program sections list duration, the gear required and a checklist of what is included, from a short plan that needs no equipment to a longer strength block. We also created a section on training cast members for film and TV, plus a signup for remote coaching with check-ins every month. On small screens, a plan's cost and purchase button never drift away from the list of what it includes.

The results

From launch day, visitors could buy any program on the site. Someone can read about the coach, jump to the plan that suits them and pay without hunting for a link, even on a phone. The release also included a slider of stories from past clients, photos from group bootcamp events, a blog and a contact form with a map.