Zoellner Insurance Agency

The challenge

As an independent brokerage, Zoellner Insurance Agency can shop a policy across many carriers, while a captive agent is tied to just one. That freedom of choice is the whole reason to call them.

A traditional brochure layout would hide that advantage under general copy. The homepage had to act more like a comparison tool, prove the carrier relationships were real and let each visitor start a quote for home, auto, business or other cover without friction.

Our approach

The hero leads with the idea of comparing carriers to save, and real carrier logos appear right below it as evidence. A short three-step path then explains the process: describe your needs, review quotes side by side and pick the best fit.

Coverage types sit on black cards edged in red, laid over white line drawings of homes and streets. They span renters, auto, life, mobile home, pet, business, home and motorcycle policies, so browsing cover options is as simple as scanning a menu. We added a section on hail and wind risk across Oklahoma, a panel showing how the agency differs from other brokers on claims help, policy reviews and account care, an FAQ and a quote form protected against spam. Small screens show the coverage cards in pairs, each keeping its own quote button, and the agency's phone line is a single tap away at the top.

The results

Visitors can now check which carriers stand behind the agency, compare cover types and open a quote for personal or business insurance from the homepage. Launch included a strong average review score next to praise from a doctor and a realtor, plus a blog on premium questions specific to Oklahoma.