Kingsville Car Wash

The challenge

Kingsville Car Wash runs a touch-free wash on the main street of its Ontario town. Years of steady trade had earned it a large base of regulars and plenty of Google reviews, and the owners wanted more from their site than a description of the business.

The owners wanted the site to earn money. Drivers should be able to pay for a wash package online, find out about the loyalty app and see the goodwill the wash has built sitting right beside its prices.

Our approach

Our team treated the homepage as a sales path. Changing headlines rotate in the hero, a numbered row explains the wash in four simple steps, and a band of trust figures leads into tabs about the app, bundle savings and referral rewards. Package pricing comes next, with FAQs and customer reviews at the end.

We kept the palette to sky blue and white and used photos of the real location, including its vacuum area and touch-free bay. The step cards overlap the hero image, and a before and after slider that visitors can drag sits inside the FAQ area. The WordPress build adds three package cards, each with its own buy button, a row of accepted payment options from cash to contactless, and a form for asking the team to phone back. On phones, each step becomes a separate card and the app download button spans the screen.

The results

Drivers can now pick a package and pay for it before they arrive, read about the app and its rewards, and get directions, all from one page. Visitors are steered toward two clear choices, buying a wash or heading over, while the footer reassures them that the wash is open every day of the year.