Etalas Vegas

The challenge

Etalas Vegas was brand new, offering VIP airport transfers at any hour, and it needed to be findable online and to look like a genuine business.

The budget was close to zero and speed mattered more than visual effects. Anything that went live had to be something a company in its first days could realistically keep running, with no custom code to maintain and room to post news as the service grew.

Our approach

We kept the structure lean. One home feed carries a launch post that introduces the airport service and does the selling, while a sidebar holds a handwritten monogram, buttons for the company's social accounts, a short summary of the post and a map focused on the city.

Branding lives in the masthead: a beige banner with a leaf pattern and the company name in bold serif capitals with strong contrast. The monogram at the top of the sidebar repeats that classic style.

Rather than writing code, our team configured a hosted WordPress plan, published the launch post and set up widgets for the social profiles, the map, a monthly archive menu and an email signup box. A flexible stock theme was chosen on purpose, because its post and sidebar layout collapses to a single column on phones, so the map and signup box sit neatly beneath the post.

The results

Etalas Vegas now has a free hosted address it could use straight away. Posting news about the service and building an email list are both possible while the brand grows, and the whole setup needs almost no maintenance. Phone visitors read the launch post first, then find the map and signup box beneath it.