Britto Children Dentistry

The challenge

Young children often dread the dentist, and a worried child makes for a stressful morning for the whole family. Britto Children Dentistry treats kids at two offices in Virginia, and the practice wanted its online presence to ease that fear before anyone walks through the door.

Parents had needs of their own. They wanted to see why this practice suits their child, pick the office closer to home, and request a slot quickly, usually on a phone and often with only one hand free.

Our approach

Our team chose a single idea and carried it everywhere: life under the sea. Playful fish and coral illustrations decorate each block, dividers curve like gentle waves, and headings use a soft, rounded typeface. Paragraphs meant for parents stay in a plain face that is easy to read.

A row explaining why families choose the practice gathers its strongest points: Saturday appointments, Spanish-speaking staff, experience with autism and special needs, and sedation offered in the office.

Service cards run from a child's very first check-up to mouthguards for sports. Every office gets a card with its own address and hours. The appointment request opens by asking which office the family wants, so reception staff book the correct location. Phone users can tap to call either office or fill in the request with a thumb.

The results

Families can now request a visit at either office online, and parents can reach both locations with a tap. The underwater look holds together from the top banner all the way down to an ocean-floor footer. Kids meet a cheerful sea world, while parents quickly find the practice's strengths, services and office details.