Clearview Dental Optometry

The challenge

The Milton clinic combines a dental practice and an optometry office, and it is welcoming new patients. A dental patient and an eye care patient land on the same site, and each must be guided to the correct booking with no guesswork.

The clinic also wanted to show its real rooms and its dentist at work, not stock photography. On top of that, it needed pages that help people across the town's many neighbourhoods find a local dentist through search.

Our approach

We handled the split before the menu even begins: separate booking buttons for dental care and eye exams sit either side of the logo, each tied into the clinic's scheduling. Dentistry carries most of the depth, with individual treatment pages, a new patient page and neighbourhood pages aimed at nearby searchers.

A slate blue script monogram and a solid blue navigation bar on white form the identity. Photos come from the actual clinic, including the imaging station, the treatment rooms and the dentist beside her chair.

Our team added a carousel of Google reviews showing the live score with patient quotes, service cards with links to learn more, and a footer badge for Google Business Reviews beside a link to the optometry clinic's own site. On phones both booking buttons span the screen at the very top, reviews appear singly, and clinic images are reframed for upright screens.

The results

Whether someone needs a cleaning or an eye exam, the right booking path is visible as soon as the page opens. Along with both booking routes, the finished build includes every treatment page, every neighbourhood page, a blog and the legal pages. Nobody at the clinic has to touch the rating either, because Google keeps it current.