Equine Expert

The challenge

Lawyers choosing an expert witness judge credibility fast. Equine Expert needed its animal scientist to come across as a serious, court-ready authority from the moment the site opens.

Attorneys also look for help by the kind of dispute in front of them, not by a general biography. The site had to sort the practice into clear case types and keep an invitation to talk visible throughout, rather than burying it at the bottom where a busy lawyer might never reach it.

Our approach

We organised the services into cards by dispute type, from abuse and neglect to fencing and confinement. A navy band offering a free first case review sits halfway down, so the offer appears both before and after the supporting detail.

The palette pairs saddle brown with deep navy, and headings use a classic serif that feels at home in legal reading. Section edges are cut on an angle. Instead of stock images, the cards, review background and footer gallery use the client's own photos of horses in pasture and show jumping, and the opening image looks out between a horse's ears from the saddle.

Our WordPress build centres on a call booking form where the attorney chooses a day and a time. Around it sit a carousel of reviews from lawyers with dot controls, a search bar, a blog and accessibility controls. On phones the call link shows first, ahead of the logo and the menu.

The results

Attorneys anywhere in the United States can now move from the service that matches their case to the scheduling form without leaving the page. The footer states the nationwide scope plainly, and a gallery of horse photos rounds off the case for the expert's credibility.