Roofing Service in Kansas City, MO — Google Ads

A roofing company in Kansas City wanted more of the homeowners who search the moment a roof starts leaking — the “roof repair near me” moment. Their earlier campaigns spread spend thinly across broad terms and rarely reached people ready to book.

We rebuilt the account around high-intent local searches, split repairs, installation and emergency work into their own ad groups, and layered on call and location extensions so the phone number sat right in the result. At a $5 cost per conversion the campaign returned $30,200 in tracked revenue on $20,398 of spend — and a steadier flow of local roofing jobs.