Xpel Paint Protection Film

The challenge

For this Tulsa shop, being an authorized dealer for a well-known film brand is the main reason customers trust it. The website had to make that link unmistakable from the first glance.

The business also sells two quite different services, protective film and custom wraps, each with its own range of finishes and technical detail. Shoppers needed to follow both, see real completed vehicles and ask for a price easily, including on a phone while standing outside.

Our approach

We led with the brand partnership, placing a full-coverage film headline above an SUV in satin black. The offer then splits into two pillars with long sections of their own: wraps in finishes from matte through to carbon fiber, and the film product lines on the protection side.

Black panels with fine gold rules set a polished tone, and real customer cars fill the page, some finished and some part way through a wrap. A wide band with the film brand's wordmark adds reassurance.

Our team built a mission section, a statement of what sets the shop apart, cards giving reasons to choose it, from the installation facility to its history, and a vehicle gallery that loads more on request, plus a map of the shop next to the quote form. On phones the first words of each film explainer are bold so they scan quickly, and the pale fields on the dark form stay readable in daylight.

The results

Shoppers can weigh wraps against protective film and then send a single enquiry that covers either. The film brand appears throughout the page, and a news area plus a reviews link in the main menu were ready when the site went live.