Willow Dumpsters

The challenge

Willow Dumpsters rents roll-off containers in and around Charlotte and Huntersville. The website had two jobs at once: present the business, and earn rankings through detailed service writing tied to North Carolina locations, with a clear route to booking.

Size mistakes were the other worry. A customer who orders a container that is too big or too small creates exactly the kind of phone call the company would rather never take, so comparing sizes had to be simple.

Our approach

We treated the build as a search project as much as a brochure. The container sizes sit in cards, and each card prints its height, width and length underneath.

An oversized logo fills the opening screen above a shot of a company truck emptying a container, and its blue paintwork sets the colour for every button.

Our team wrote and arranged long sections on renting in Huntersville, picking the correct roll-off and items that cannot be accepted. An icon row shows the broad range of waste the company does take, and a service area block pairs a long list of towns with a coverage map in shaded regions. Phone layouts keep a call button under every container, and the town columns fold into one clean list.

The results

Customers can compare containers by exact measurements, read detailed local service information and see whether their town is covered before calling. Further down, a band of fleet pictures sits near testimonials that begin with one customer's words, and the rental number is easy to spot near the top, in the hero and on each card.