Dr. Abby Jakob

The challenge

Dr. Abby Jakob leads an award-winning, boutique-style optometry practice in Kingsville, Ontario. She wanted a website that felt like walking into the clinic: polished and stylish, closer to a fashion label than a typical medical office.

The site also had several jobs to do. It needed to introduce her services, give extra weight to her dry eye specialty, sell eye care products online and move patients towards booking, with many frame shoppers arriving from social media on their phones.

Our approach

We laid out the homepage as a tour of the practice. Visitors first meet her background and what sets a visit apart. Three numbered panels then introduce routine exams, children's eye care and the dry eye clinic, before frame brands, products, staff and patient reviews. Dry eye care, her speciality, gets its own menu dropdown and a self-test button.

Bright white backgrounds and pale gold buttons keep the interface quiet, so photos of the shopfront and a portrait of the doctor supply most of the colour. Headings use small capital letters. In a mid-page band, oversized letters of the clinic name are filled with photos of the space.

We built a WooCommerce product carousel of eye care essentials and added a Google reviews widget. A booking button finishes the menu on every page, and on phones the service panels become tappable cards.

The results

Patients can now read about the clinic, buy eye care products, check reviews and book an appointment in one place. The shop, reviews and booking were all tested at launch, and the top bar also promotes the clinic's sister business, with a social media feed section keeping the page current.