We collaborated with a lawn care business in Portland, Texas, to execute a targeted Google Ads campaign with the goal of driving more local leads and increasing service bookings. The focus was on helping the business appear in top local search results when potential customers searched for lawn care services, landscaping, and maintenance in the Portland area.
Our first step was conducting detailed keyword research to identify the most relevant and high-converting search terms for lawn care services. These keywords were carefully selected to align with the business’s core offerings, including lawn mowing, fertilization, and seasonal cleanups. We structured the campaign to target users searching for these services specifically in Portland, Texas.
The Google Ads campaign was set up with a series of tightly targeted ad groups, with each ad tailored to specific services the business offered. We used compelling ad copy with strong calls-to-action to increase click-through rates and drive more leads. To maximize the effectiveness of the campaign, we also used ad extensions that provided additional details, such as business hours, location, and contact information. Throughout the campaign, we optimized bids and keywords to ensure the most efficient allocation of the ad budget.
By monitoring performance metrics and continuously refining the strategy, the campaign generated a significant increase in local traffic, higher engagement with the ads, and an overall increase in local bookings for lawn care services, helping the business capture more customers and grow its customer base in Portland.